Case Studies

During a CRO review of Artway’s product pages, Flair identified an opportunity to reduce purchase uncertainty by making delivery information more visible while customers were deciding whether to … read more

Ichcha wanted a way to motivate shoppers to reach their free shipping threshold. While their store offered free shipping over a certain order value, customers had no visual cue to show how close they … read more

The Panettone Store was facing a tricky checkout issue during gifting season. Customers sending gifts to multiple addresses were inadvertently receiving free delivery for every address, even though th … read more

Tactical Elements were facing the same challenge many stores do — plenty of visitors, but not enough buyers. A series of targeted CRO changes changed that. In this case study, we break down the … read more

We partnered with Fells & Fleece to develop their brand identity, create high-end product photography, and launch a fully optimised Shopify store in just three weeks. From luxury-led design to co … read more

BC SoftWear, a UK based supplier of luxury towels and robes for spas and hotels, faced a common BigCommerce challenge: they wanted to run storewide or category-wide discounts without manually setting … read more

For B2B businesses like Labelman, managing complex product relationships and large orders online is rarely straightforward. Labelman, a Zebra Supplies Elite Partner specializing in labeling and barcod … read more

At Flair, we specialize in developing custom ecommerce solutions that help businesses deliver exceptional customer experiences. When Jane Packer Flowers, a renowned florist that designed the victory b … read more

BigCommerce offers a robust and scalable eCommerce platform, but many store owners feel limited when it comes to customizing the checkout. Whether it’s changing labels, adding dynamic messages, or … read more

Emotion Studios is a modern, friendly and relaxed photography studio. They are based near Wolverhampton on the Shropshire/Staffordshire border. They specialize in all aspects of portrait photography f … read more

Artway is a provider of art materials, technical drawing equipment and other creative supplies for students, institutions and the wider artistic public. Based in Melksham, Wiltshire, they have over 20 … read more