During a CRO review of Artway’s product pages, Flair identified an opportunity to reduce purchase uncertainty by making delivery information more visible while customers were deciding whether to buy.
While Artway already offered fast delivery, customers had no clear indication of when their order would arrive on the product page. Flair implemented a dynamic delivery banner that automatically displays estimated delivery dates, giving shoppers the information they need to buy with more confidence.
Client: Artway
Platform: BigCommerce
Focus: Conversion Optimisation & Custom Development
Goal: Reduce purchase uncertainty by displaying delivery expectations at the point of purchase
Challenge
Delivery speed can play an important role in a customer’s decision to buy, particularly when products are needed quickly.
Although Artway typically delivers orders within 1–2 working days, this information was not visible alongside the Add to Cart button. Customers needed to look elsewhere for delivery details, creating unnecessary friction at a key point in the buying process.
Flair identified an opportunity to improve the product page experience by:
-
Displaying estimated delivery dates directly on the product page.
-
Providing reassurance at the point where customers are ready to purchase.
-
Automatically updating delivery information without manual input.
-
Adjusting delivery estimates throughout the week to account for weekends.
Product page before the delivery estimator was added.
Approach
Flair developed a custom delivery banner within Artway's BigCommerce theme, using Handlebars templates and conditional date logic to display estimated delivery windows.
The solution:
-
Calculates delivery estimates based on the current day.
-
Adjusts delivery windows throughout the week to account for weekends.
-
Displays the delivery estimate directly below the Add to Cart section.
-
Updates automatically without requiring input from the Artway team.
By building the feature directly into Artway's BigCommerce theme, the solution remains lightweight, reliable, and easy to maintain.
Dynamic delivery banner displayed below the Add to Cart section.
Outcome
The updated product pages now provide customers with clear delivery expectations before they purchase.
The improvement:
-
Helps customers understand when their order is likely to arrive.
-
Reduces hesitation at the point of purchase.
-
Adds reassurance alongside the Add to Cart button.
-
Removes the need for manual delivery date updates.
-
Creates a more informative product page experience.
This small but focused CRO improvement removes a common barrier to purchase by giving customers the information they need at the moment it matters most.