Our CRO Audit Checklist, Shared

We’re sharing the internal checklist we use on Shopify and BigCommerce audits. It reveals hidden opportunities across your funnel and shows you where to focus your efforts.

Get the Free Checklist

Trusted By Over 1,000 Ecommerce Brands Worldwide

Conversion Rate Optimization Specialists

Turn more visitors into paying customers with a CRO checklist built by experts

  • Data‑Driven Framework

    Our checklist is grounded in the largest UX research database, produced by Baymard – hundreds of thousands of hours of user testing. Each question draws on proven heuristics so you can make changes with confidence.

  • 20+ Years in Ecommerce

    Our experience spans more than twenty years in ecommerce, including over a decade focused on CRO auditing for Shopify and BigCommerce stores. This checklist captures the lessons that show up again and again, without turning the process into a long or overwhelming exercise.

  • Designed for Modern Teams

    Whether you’re a founder or run an in‑house team, the checklist helps businesses turning over $1m–$20m spot the highest‑impact changes. It mirrors the process we use in enterprise projects, scaled down for self‑audits.

Stop guessing. Start prioritising

What Our Checklist Gives You

You’re probably already juggling a long list of ideas. Our checklist helps you see where your store is leaking revenue and what to fix first. It’s a diagnostic tool you can run yourself, built from years of CRO audits.

  • Clarity: Start seeing friction points across the entire funnel in minutes.
  • Prioritisation: Use severity and effort scoring to highlight quick wins for the biggest impact.
  • Confidence: Base your roadmap on proven data, not guesswork or trends.
Get the Free Checklist

Case study

Tactical Elements

With clear data and thoughtful testing, we turn guesswork into clarity and missed opportunities into measurable wins.

  • + 370%

    Uplift in customers adding to cart

  • + 20%

    Increase in conversions

  • + 2292%

    Return of investment over 1 year

What our customers say

"We've been working with Flair for years due to their straight forward and helpful approach to every project (big or small) we've thrown at them. Fully recommend for all your website development needs! Helps that they're all lovely people, too."

Alex Harley

Independent Consultant / Marie-Chantal


"We have used Flair multiple times for my online shopping/business website. They customized a theme and adapted everything that we needed. very fast and well priced. Highly recommended!"


"Great company to work with. Professional, honest and reliable!"

Emma Pain

Managing Director / Beacon Roadways Limited

Conversion Rate Optimization Tailored To Your Business

You’ve worked hard to bring customers to your site. Don’t let them slip away.

Analysis

from £195

Package Features

High-level review of your store

Key friction points identified

Walkthrough of these friction points in your site

get a quote

One-Off Payment

Analysis Plus

from £495

Analysis Package, plus

Key competitor review

In-depth recommendations report

30 minute 1-1 video call to discuss findings

get a quote

One-Off Payment

CRO Plans

from £695 / month

Full Analysis, plus

Installation of industry leading tracking tools to monitor improvements

Monthly implementation of recommendations

Monthly review and detailed analysis report

get a quote

Pay on Account or Subscribe