Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]
As the months after Christmas go by and we get back into the running of our businesses, we tend to forget that every now and then it is worth having a ‘spring clean’ to refresh websites and make sure everything is working as it should be. It provides the perfect opportunity to get your website up to date and running efficiently for the year ahead. That sounds a good idea I hear you say, but also a lot of work. Where do you even start? Well we’ve put together 4 tips to help give your website a spring clean so read on! 1. Tidy Up The first task to complete when ‘spring cleaning’ your website is to have a good clean out of any old content. Something as simple as updating the copyright date, normally displayed in the footer, is just one way to tidy up. By doing this, it keeps […]
You’re running a great sale, you’ve worked out the pricing carefully, how can you make the most of it? How do visitors know which products are reduced, and which have the best discounts? Eye-catching Price Discount Badges displayed next to products throughout your store draw attention to items on sale. Once installed, the badge only appears on products with a Retail Price and Sale Price. It shows either the percentage discount you’re offering, or the value of the discount in your currency. Using the Add-on In BigCommerce, enter a Retail Price and Sale Price, then the module calculates the difference between them and displays it in the badge. Ecommerce Add-ons This is one of our add-ons for BigCommerce, Shopify and Lightspeed eCom that enhance the user experience and engage visitors. If you want to improve your store, but you’re not sure how, call us to find out.
The year 2016 marked 7 years since we as a company were born and here at Flair we felt it was time for us to get ‘a new look’ and update our brand. So we got to work and took on the challenge to put some ‘Flair’ back into the company. What Is A Brand And Why Is It Important? The word ‘brand’ is used in business all the time and yet there are many people that are still unaware of the importance of having a brand. For some it is the core of the business that can play a huge part in its overall success. With markets growing all the time, people begin to look more to brands to help them confidently choose the best solution between competitors. You only have to look at the likes of Apple and Starbucks who are well established brands and the impact they have on […]
One of our clients has always displayed their prices excluding VAT because most of their business is done B2B (Business to Business). Google Shopping’s policy regarding VAT in feeds is now: The prices of the items submitted in the data feed must be inclusive of any applicable taxes such as value-added tax … The prices submitted in the data feed must be shown on the landing page. So, our client asked us to enable display of the VAT inclusive price, and change the Price label we had modified to say “Price (ex VAT). When we changed this, inc VAT price became the most prominent (in red) and was displayed above the ex VAT price. This is OK for B2C (Business to Consumer i.e. to private individuals) but could potentially put them at a disadvantage if at a quick glance their prices seemed 20% more expensive! So, we styled these prices […]
We’re very excited to announce that we’re now a Premium Partner in Bigcommerce’s Partner Program. Being a Premium Partner means we’re trusted experts at building sites on the Bigcommerce platform. We’ve worked with them for a while now and they know the quality of our work and our dedication to great customer service. The new program will give us even more opportunities to showcase our clients’ sites across the Bigcommerce network. Speaking of which, here are just a few of our most recent Bigcommerce sites: www.vallebona.co.uk – We worked closely with Wimbledon based gourmet food importer, Vallebona, to further improve their website, with a focus on stunning images and ease of navigation. www.thecakestore.co.uk – One of Londons most famous cake makers, suppliers of Harrod’s and featured on Channel 4 program “Heston’s Feasts”. www.funkyhoney.co.uk – Founded by Kim & Rob, Funky Honey sells cute, funky hand […]
If you’re reading this, you probably know that Magento Go and ProStores will be discontinued on February 1, 2015. Read the entire press release here (excerpts below). If you have a Magento Go or ProStore this may have come as a shock, but it could be the start of something much better… After evaluating the available alternatives, Magento chose Bigcommerce as the platform they recommend users migrate to. This means (in my opinion) that you’re about to get a huge upgrade! As a Premium Bigcommerce Partner we can help you migrate your store smoothly, making sure your Design, Pages, Products and Customers are all moved to Bigcommerce with the minimum of fuss. Our Migration offer for Magento Go or ProStores users: FREE Data Transfer* (usually starts at £395) Design Transfer £695 (usually starts at £795) 15% off Flair Modules or Training Days purchased with a migration (potentially another £120 ex VAT saving) That’s over £600 of potential […]
Mercante is our 4th responsive theme for BigCommerce, it is now available within the control panel theme store. Mercante is a responsive theme aimed at wine merchants and producers and suppliers of fine food and drink, as it concentrates purely on showing products off, without heavy text around the images. Product details appear once a visitor hovers over an image. Clean, uniform product photography shot on white backgrounds will naturally increase the sales potential of this theme. The product pages have also been set up with product imagery in mind, using two thirds of the page for displaying product photos. In addition, to help with conversion rates, we have included our AJAX Minicart module with this theme. To purchase the theme, head over to the Design section in your BigCommerce control panel and click the Themes tab. See what the theme looks like at our demo site.
Our third responsive theme for BigCommerce, Cloud Store, is now available within the control panel theme store. Cloud Store is a contemporary design aimed at the tech, IT and gadget markets, with a focus on great visuals. The product pages have also been set up with product imagery in mind, using two thirds of the page for displaying product photos. In addition, to help with conversion rates, we have included our AJAX Minicart module with this theme. To purchase the theme, head over to the Design section in your BigCommerce control panel and click the Themes tab. See what this theme looks like at our demo site.
Like to know when an order has just been placed on your store? Want to give great customer service but don’t want to be tied to a desk? Then check out the Bigcommerce App for iPhone or Android: iPhone: https://itunes.apple.com/gb/app/bigcommerce/id668468596 Android: https://play.google.com/store/apps/details?id=com.bigcommerce.m_ios Now you can manage your business on the go from your iPhone (or iPod) to keep orders shipping and customers happy. Features: Real-time dashboard showing visitors, orders and revenue Manage and ship orders, complete with tracking numbers Update product information like name, price, description and photos Add photos to products from your library or even straight from the camera One click toggle to change whether a product is featured or hidden Search products, orders and customers Filter orders by status such as awaiting fulfillment and refunded See customer accounts and contact them via phone, email or text message View order history for each customer Add private staff notes […]