10th November 2016

The Black Friday Phenomenon

Countdown to Black Friday

…until Black Friday 2016

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). This year it falls on 25th November 2016.

“Black Friday” as a shopping term is a fairly new concept in the UK, only really starting to be generally adopted in the last 3 years or so.

In the USA the term goes back to 1961, but it’s in the 21st century and particularly in the last 10 years that it has been one of the busiest shopping days of the year, and along with “Cyber Monday” and “Cyber Week” is a time period when retailers particularly can expect to be really busy as these stats show:

In the USA in 2015:

  • An estimated $905 million in purchases were made via mobile devices on Black Friday.
  • About 75% of mobile purchases were made on iOS using iPhones and iPads.

In the UK in 2015:

  • Black Friday was the UK’s biggest day for online retail ever. Amazon reported that it sold more than 7.4 million items!
  • Shoppers spent more than £3.3 billion over Black Friday weekend
Black Friday to Cyber Monday Weekend 2015 Sales Graph

Black Friday to Cyber Monday Weekend 2015

  • Cyber Monday sales were up by more than a third from 2014; shoppers spent £968 million on Cyber Monday – an increase of 34% from 2014’s total of £720 million.
  • Online traffic was 60 per cent higher on Cyber Monday than on a normal day in 2015, and traffic between midnight and 8am was up 9% on 2014.
  • Black Friday 2015 saw an extraordinary 223% increase in sales over the daily average in 2015.

Making the most of Black Friday…

As more people will be online looking for a good deal on Black Friday and the following week, you can hope for increased visitors to your site.  To make the most of that additional traffic, you need to catch their attention.  The addons included in our Black Friday Bundle (£50 off the usual price) are designed to catch attention and increase conversions on your website.

Black Friday Addons Bundle

Includes: Sale Discount Badges, Exit Intent Popup, Image Hover Switcher and Custom Product Tags

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