The year 2016 marked 7 years since we as a company were born and here at Flair we felt it was time for us to get ‘a new look’ and update our brand. So we got to work and took on the challenge to put some ‘Flair’ back into the company. What Is A Brand And Why Is It Important? The word ‘brand’ is used in business all the time and yet there are many people that are still unaware of the importance of having a brand. For some it is the core of the business that can play a huge part in its overall success. With markets growing all the time, people begin to look more to brands to help them confidently choose the best solution between competitors. You only have to look at the likes of Apple and Starbucks who are well established brands and the impact they have on […]
We’re very excited to announce that we’re now a Premium Partner in Bigcommerce’s Partner Program. Being a Premium Partner means we’re trusted experts at building sites on the Bigcommerce platform. We’ve worked with them for a while now and they know the quality of our work and our dedication to great customer service. The new program will give us even more opportunities to showcase our clients’ sites across the Bigcommerce network. Speaking of which, here are just a few of our most recent Bigcommerce sites: www.vallebona.co.uk – We worked closely with Wimbledon based gourmet food importer, Vallebona, to further improve their website, with a focus on stunning images and ease of navigation. www.thecakestore.co.uk – One of Londons most famous cake makers, suppliers of Harrod’s and featured on Channel 4 program “Heston’s Feasts”. www.funkyhoney.co.uk – Founded by Kim & Rob, Funky Honey sells cute, funky hand […]
The other day I used a new site to buy a toner cartridge for a laser printer. I’d never bought from this company before but I was impressed with their site and offers and thought I would give them a go. When I finished the order and reached the confirmation page, for the first time on any store I noticed something really effective. Below the “thank you” blurb and order confirmation number, they presented an eye-catching panel with a Facebook Like Box, Twitter Follow Button and newsletter signup form. I guess I have seen this many times in recent years, but I can honestly say this is the first time I noticed it. And I have to say, it’s a most excellent idea. It has become a case of plastering social proof over your site and hoping new visitors will click “like” or “follow”. Of course some FB/Twitter savvy users […]
One of the most common questions I see being asked is “how do I create my own homepage?”. The default homepage is great if you want to get straight into your products, but often you want to create a promotional area, or use the store as a secondary area of the site. So how do we go about it? It’s pretty straightforward and can be set up in just a few moments.