Black Friday

The Black Friday Phenomenon

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). This year it falls on 25th November 2016. “Black Friday” as a shopping term is a fairly new concept in the UK, only really starting to be generally adopted in the last 3 years or so. In the USA the term goes back to 1961, but it’s in the 21st century and particularly in the last 10 years that it has been one of the busiest shopping days of the year, and along with “Cyber Monday” and “Cyber Week” is a time period when retailers particularly can expect to be really busy as these stats show: In the USA in 2015: An estimated $905 million in purchases were made via mobile devices on Black Friday. About 75% of mobile purchases were made on iOS using iPhones and iPads. In the UK in 2015: Black […]

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