Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]
As the months after Christmas go by and we get back into the running of our businesses, we tend to forget that every now and then it is worth having a ‘spring clean’ to refresh websites and make sure everything is working as it should be. It provides the perfect opportunity to get your website up to date and running efficiently for the year ahead. That sounds a good idea I hear you say, but also a lot of work. Where do you even start? Well we’ve put together 4 tips to help give your website a spring clean so read on! 1. Have a spring clean out and tidy up The first task to complete when ‘spring cleaning’ your website is to have a good clean out of any old content and tidy up lose ends (as they say). Something as simple as updating the copyright date, normally displayed in […]
You’re running a great sale, you’ve worked out the pricing carefully, how can you make the most of it? How do visitors know which products are reduced, and which have the best discounts? Eye-catching Price Discount Badges displayed next to products throughout your store draw attention to items on sale. Once installed, the badge only appears on products with a Retail Price and Sale Price. It shows either the percentage discount you’re offering, or the value of the discount in your currency. Using the Add-on In BigCommerce, enter a Retail Price and Sale Price, then the module calculates the difference between them and displays it in the badge. Ecommerce Add-ons This is one of our add-ons for BigCommerce, Shopify and Lightspeed eCom that enhance the user experience and engage visitors. If you want to improve your store, but you’re not sure how, call us to find out.
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). This year it falls on 25th November 2016. “Black Friday” as a shopping term is a fairly new concept in the UK, only really starting to be generally adopted in the last 3 years or so. In the USA the term goes back to 1961, but it’s in the 21st century and particularly in the last 10 years that it has been one of the busiest shopping days of the year, and along with “Cyber Monday” and “Cyber Week” is a time period when retailers particularly can expect to be really busy as these stats show: In the USA in 2015: An estimated $905 million in purchases were made via mobile devices on Black Friday. About 75% of mobile purchases were made on iOS using iPhones and iPads. In the UK in 2015: Black […]