Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]
In October 2015 BigCommerce gave developers early access to their new theme platform, Stencil. Since then, we’ve worked out how to maximise the capabilities of the platform, to customise existing themes and develop new ones. We’re pleased to be the first “Stencil Ready” BigCommerce Partner in Europe Cut the waffle, click here for the 5 reasons to upgrade from Blueprint to Stencil There are ‘techy’ reasons why we like Stencil, but also compelling reasons for store owners to upgrade from the old platform – Blueprint – to Stencil.
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). This year it falls on 25th November 2016. “Black Friday” as a shopping term is a fairly new concept in the UK, only really starting to be generally adopted in the last 3 years or so. In the USA the term goes back to 1961, but it’s in the 21st century and particularly in the last 10 years that it has been one of the busiest shopping days of the year, and along with “Cyber Monday” and “Cyber Week” is a time period when retailers particularly can expect to be really busy as these stats show: In the USA in 2015: An estimated $905 million in purchases were made via mobile devices on Black Friday. About 75% of mobile purchases were made on iOS using iPhones and iPads. In the UK in 2015: Black […]
The year 2016 marked 7 years since we as a company were born and here at Flair we felt it was time for us to get ‘a new look’ and update our brand. So we got to work and took on the challenge to put some ‘Flair’ back into the company. What Is A Brand And Why Is It Important? The word ‘brand’ is used in business all the time and yet there are many people that are still unaware of the importance of having a brand. For some it is the core of the business that can play a huge part in its overall success. With markets growing all the time, people begin to look more to brands to help them confidently choose the best solution between competitors. You only have to look at the likes of Apple and Starbucks who are well established brands and the impact they have on […]
If you’re reading this, you probably know that Magento Go and ProStores will be discontinued on February 1, 2015. Read the entire press release here (excerpts below). If you have a Magento Go or ProStore this may have come as a shock, but it could be the start of something much better… After evaluating the available alternatives, Magento chose Bigcommerce as the platform they recommend users migrate to. This means (in my opinion) that you’re about to get a huge upgrade! As a Premium Bigcommerce Partner we can help you migrate your store smoothly, making sure your Design, Pages, Products and Customers are all moved to Bigcommerce with the minimum of fuss. Our Migration offer for Magento Go or ProStores users: FREE Data Transfer* (usually starts at £395) Design Transfer £695 (usually starts at £795) 15% off Flair Modules or Training Days purchased with a migration (potentially another £120 ex VAT saving) That’s over £600 of potential […]
Very soon we will have some new designs available to buy within the BigCommerce theme store. Here’s a sneak preview of our latest ideas! Mercante One Covent Garden
We are happy to announce our first in a new line of premium themes for BigCommerce, Savile Row, has been released on their new theme store. Savile Row is aimed particularly at fashion, jewellery and accessory marketplaces as it concentrates purely on showing products off, without heavy text around their images. Product details appear once a visitor hovers over an image. Clean, uniform product photography shot on white backgrounds will naturally increase the sales potential of this theme. The product pages in this theme again have been set up with product imagery in mind, using two thirds of the page for displaying product photos. In addition, to help with conversion rates, we have included our AJAX Minicart module with this theme. It is fully functional out of the box without any further setup needed. The theme is available to purchase within your BigCommerce control panel. Head over to Design, click […]