Ecommerce

Optimising Images

The images you use can dramatically affect the performance of your website. You can optimise images to improve the experience for your visitors. Our Page Speed Tune Up service improves the Google PageSpeed Insights score of a website. Optimising images is an important part of this service.  However, sometimes after we’ve fine-tuned the performance of a page, our client changes images and the score gets worse! Here’s a quick checklist you can use to help you upload appropriate images for your store: Resize your image to the correct size. It only should only be the maximum size it can be displayed at on a visitor’s screen.  A 1000 x 1000 image displayed in a 500 x 500 container is 4 times bigger than it needs to be! Check you’re using the appropriate image format. Use GIFs and PNGs for small images with a limited palette, transparency (and animation if needed) […]

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Payment Gateways and Conversion

Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]

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4 tips to help give your website a spring clean!

  As the months after Christmas go by and we get back into the running of our businesses, we tend to forget that every now and then it is worth having a ‘spring clean’ to refresh websites and make sure everything is working as it should be. It provides the perfect opportunity to get your website up to date and running efficiently for the year ahead. That sounds a good idea I hear you say, but also a lot of work. Where do you even start? Well we’ve put together 4 tips to help give your website a spring clean so read on!   1. Have a spring clean out and tidy up The first task to complete when ‘spring cleaning’ your website is to have a good clean out of any old content and tidy up lose ends (as they say). Something as simple as updating the copyright date, normally displayed in […]

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BigCommerce Stencil – 5 Reasons to Upgrade

In October 2015 BigCommerce gave developers early access to their new theme platform, Stencil. Since then, we’ve worked out how to maximise the capabilities of the platform, to customise existing themes and develop new ones. We’re pleased to be the first “Stencil Ready” BigCommerce Partner in Europe[1] Cut the waffle, click here for the 5 reasons to upgrade from Blueprint to Stencil There are ‘techy’ reasons why we like Stencil, but also compelling reasons for store owners to upgrade from the old platform – Blueprint[2] – to Stencil.

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How to set up a countdown notification strip in BigCommerce

During the holiday season, it’s important to let your customers know key information, like when you’re sending out last shipments and when you’re shut. This reduces frustrations from customers not receiving their orders in time, and builds trust in your brand as you continue to provide open communication to your visitors. In this article we will show you how to set up a persistent, visible notification strip at the top of your store header, with a countdown timer on any BigCommerce Blueprint based theme. The first thing you need to know is that this will involve some coding in your theme files. You’ll need a basic understanding of how HTML and CSS works. If you’re not confident in editing code, we can help you. Check out our installed header strip and cutoff countdown addons. You’ll save £50 if you purchase both (the discount is applied automatically when you add both products […]

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