BigCommerce

Payment Gateways and Conversion

Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]

Read Article

4 tips to help give your website a spring clean!

  As the months after Christmas go by and we get back into the running of our businesses, we tend to forget that every now and then it is worth having a ‘spring clean’ to refresh websites and make sure everything is working as it should be. It provides the perfect opportunity to get your website up to date and running efficiently for the year ahead. That sounds a good idea I hear you say, but also a lot of work. Where do you even start? Well we’ve put together 4 tips to help give your website a spring clean so read on!   1. Have a spring clean out and tidy up The first task to complete when ‘spring cleaning’ your website is to have a good clean out of any old content and tidy up lose ends (as they say). Something as simple as updating the copyright date, normally displayed in […]

Read Article

BigCommerce Stencil – 5 Reasons to Upgrade

In October 2015 BigCommerce gave developers early access to their new theme platform, Stencil. Since then, we’ve worked out how to maximise the capabilities of the platform, to customise existing themes and develop new ones. We’re pleased to be the first “Stencil Ready” BigCommerce Partner in Europe[1] Cut the waffle, click here for the 5 reasons to upgrade from Blueprint to Stencil There are ‘techy’ reasons why we like Stencil, but also compelling reasons for store owners to upgrade from the old platform – Blueprint[2] – to Stencil.

Read Article

Price Discount Badges highlight sale items

You’re running a great sale, you’ve worked out the pricing carefully, how can you make the most of it?  How do visitors know which products are reduced, and which have the best discounts? Eye-catching Price Discount Badges displayed next to products throughout your store draw attention to items on sale. Once installed, the badge only appears on products with a Retail Price and Sale Price.  It shows either the percentage discount you’re offering, or the value of the discount in your currency. Using the Add-on In BigCommerce, enter a Retail Price and Sale Price, then the module calculates the difference between them and displays it in the badge. Ecommerce Add-ons This is one of our add-ons for BigCommerce, Shopify and Lightspeed eCom that enhance the user experience and engage visitors. If you want to improve your store, but you’re not sure how, call us to find out.

Read Article

The Black Friday Phenomenon

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). This year it falls on 25th November 2016. “Black Friday” as a shopping term is a fairly new concept in the UK, only really starting to be generally adopted in the last 3 years or so. In the USA the term goes back to 1961, but it’s in the 21st century and particularly in the last 10 years that it has been one of the busiest shopping days of the year, and along with “Cyber Monday” and “Cyber Week” is a time period when retailers particularly can expect to be really busy as these stats show: In the USA in 2015: An estimated $905 million in purchases were made via mobile devices on Black Friday. About 75% of mobile purchases were made on iOS using iPhones and iPads. In the UK in 2015: Black […]

Read Article

How to set up Apple Pay with BigCommerce

This article is an edited version of the BigCommerce Support article “Connecting with Apple Pay”. The simplicity of Apple Pay attracts customers and increases conversion rates and new user adoption. Learn more about Apple Pay. Read on to find out how to set up Apple Pay on your BigCommerce store. Great news! There are no additional fees for merchants or customers to use Apple Pay. System Requirements To use Apple Pay, you need to have a compatible credit card payment gateway. The following payment gateways are supported by Apple Pay: Authorize.Net Stripe PayPal powered by Braintree Apple Pay on the web is available to merchants based in Australia*, Canada, France, Hong Kong, Singapore, Switzerland, UK and the USA. *Note that merchants in Australia will be limited to Authorize.net. Merchants must adhere to the Apple Pay on the Web: Acceptable Use Guidelines. Merchants must adhere to Apple’s requirements for use of the […]

Read Article

A complete list of Bigcommerce Features

Read – or at least skim 😉 – through the features below.  If you’re convinced, or at least would like to see it for yourself, sign up for a free 15 day trial now: www.flairconsultancy.com/free-15-day-trial/ Store Design Theme Store with free and premium design templates Easily customize your website with Style Editor Responsive design themes Multi-level category flyout menus Integrate your existing design HTML and CSS editable in browser HTML and CSS editable via WebDAV Static website text editable using your mouse Email templates editable from control panel Works in all popular web browsers Web-based control panel Template comparison (diff) tool Homepage carousel builder to easily highlight products and promotions Standard or theme-specific social media icons Help & Support Support professionals available 24/7 via phone, live chat and email Support on Twitter and Facebook during normal business hours 500+ support articles and step-by-step video tutorials in our in-depth Knowledgebase A […]

Read Article

Swap the Including & Excluding Tax Prices on a Bigcommerce Product Page

One of our clients has always displayed their prices excluding VAT because most of their business is done B2B (Business to Business). Google Shopping’s policy regarding VAT in feeds is now: The prices of the items submitted in the data feed must be inclusive of any applicable taxes such as value-added tax … The prices submitted in the data feed must be shown on the landing page. So, our client asked us to enable display of the VAT inclusive price, and change the Price label we had modified to say “Price (ex VAT). When we changed this, inc VAT price became the most prominent (in red) and was displayed above the ex VAT price.  This is OK for B2C (Business to Consumer i.e. to private individuals) but could potentially put them at a disadvantage if at a quick glance their prices seemed 20% more expensive! So, we styled these prices […]

Read Article

Flair Consultancy is a Bigcommerce Premium Partner

We’re very excited to announce that we’re now a Premium Partner in Bigcommerce’s Partner Program. Being a Premium Partner means we’re trusted experts at building sites on the Bigcommerce platform. We’ve worked with them for a while now and they know the quality of our work and our dedication to great customer service.   The new program will give us even more opportunities to showcase our clients’ sites across the Bigcommerce network. Speaking of which, here are just a few of our most recent Bigcommerce sites: www.vallebona.co.uk – We worked closely with Wimbledon based gourmet food importer, Vallebona, to further improve their website, with a focus on stunning images and ease of navigation.     www.thecakestore.co.uk – One of Londons most famous cake makers, suppliers of Harrod’s and featured on Channel 4 program “Heston’s Feasts”.       www.funkyhoney.co.uk – Founded by Kim & Rob, Funky Honey sells cute, funky hand […]

Read Article

Need to Migrate from Magento Go / ProStores?

If you’re reading this, you probably know that Magento Go and ProStores will be discontinued on February 1, 2015. Read the entire press release here (excerpts below). If you have a Magento Go or ProStore this may have come as a shock, but it could be the start of something much better… After evaluating the available alternatives, Magento chose Bigcommerce as the platform they recommend users migrate to. This means (in my opinion) that you’re about to get a huge upgrade! As a Premium Bigcommerce Partner we can help you migrate your store smoothly, making sure your Design, Pages, Products and Customers are all moved to Bigcommerce with the minimum of fuss. Our Migration offer for Magento Go or ProStores users: FREE Data Transfer* (usually starts at £395) Design Transfer £695 (usually starts at £795) 15% off Flair Modules or Training Days purchased with a migration (potentially another £120 ex VAT saving) That’s over £600 of potential […]

Read Article