Flair

Payment Gateways and Conversion

Most people working in the ecommerce industry will know the importance of ‘conversion’ and how the slightest mistake around the checkout process can increase the chance of an abandoned cart. It has been found, however, that by giving customers everything they require to complete their purchase, they’re more likely to convert to buyers. Simple I hear you say, but how do you do this? One way is by providing more than one payment gateway option for your customer to choose from. Read on to find how to choose the right payment gateway for your store and why customers are wanting ‘one-click’ technology. What is a Conversion Rate? First of all, for those that aren’t sure what a conversion rate is, the definition is “a numerical measure of potential customers that follow through to purchasing from your site. It is measured as the percentage of total visitors that end up buying from you.” Different Payment Gateways The definition […]

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4 tips to help give your website a spring clean!

  As the months after Christmas go by and we get back into the running of our businesses, we tend to forget that every now and then it is worth having a ‘spring clean’ to refresh websites and make sure everything is working as it should be. It provides the perfect opportunity to get your website up to date and running efficiently for the year ahead. That sounds a good idea I hear you say, but also a lot of work. Where do you even start? Well we’ve put together 4 tips to help give your website a spring clean so read on!   1. Have a spring clean out and tidy up The first task to complete when ‘spring cleaning’ your website is to have a good clean out of any old content and tidy up lose ends (as they say). Something as simple as updating the copyright date, normally displayed in […]

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Hootsuite vs Buffer for Social Media Management

Social media, over the last few years, has become more popular in businesses to help brand awareness, create strong customer relationship management, target market expansion, receive valuable feedback and a boost in web analytics. Many people believe that by simply being on the most popular platforms, such as Facebook, Twitter, Instagram and LinkedIn that you can achieve everything, however it is essential to have strong social media skills in order to engage, listen and respond to a target audience. Monitoring tools allow you to keep an eye on different streams in a more efficient way and track stats to help improve your messages and posts. Tools such as Hootsuite and Buffer are examples of these, both brilliant in their own way, however lacking in some areas. Below are the pros and cons of using both of these social media tools.   Hootsuite PROS A more complete social media management tool […]

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Vallebona Website Redesigned for BigCommerce

Vallebona Sardinian Gourmet was founded a few miles west of Sardinia in 1890 by Agostino Vallebona, the great grandfather of the current owner Stefano Vallebona.  Agostino started dealing in fine Olive Oils, Wines and Cheeses. Vallebona have a passion to pass on to their customers the best quality and finest produce they can find. Their “mission” is to bring speciality Italian Gourmet into healthy modern British restaurant cuisine and home cooking, with unrivalled service and delivery.  Read more… Vallebona came to Flair to transfer their web design from the old eCommerce platform it was on to BigCommerce. Of course, they wanted to make the buying experience as easy as possible for their customers, but they also needed to showcase their delicious produce in the best way possible with a fresh modern design. During the transfer, while tweaking the design we also implemented some of our custom modules on the website: […]

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